I recently shared four of the worst lies that the weight loss industry continues to promote that have a direct negative impact on your ability to achieve your weight loss goals. However, these lies only scratch the surface of why your weight loss attempts to this point have universally failed. Allow me to illuminate four more of these dangerous lies:Fact: The Media Is in on it TooGeorge Orwell once pointed out, “The people will believe that the media tells them they believe.” And though he was talking about communism in the 20th century, the same is true today. The media of the 21st century is one thousand times worse than the realities that Orwell faced as the 24-hour news cycle places every major media outlet at odds with not only others, but the internet in general. Everyone is in search of the next sound bite or cure-all for eager consumers.What makes this all worse is that these media outlets line their pockets with advertising dollars. And these dollars come from the weight loss industry for one, and the food and medical industries for another. Every time a member of the so-called “health and fitness” media recommends a new product, system, or solution, you can bet that there is money behind that endorsement. And the internet is no better-bloggers routinely receive products, subscriptions, and perks for “reviews” from major companies.Fact: The Industry Has Lost Its AppealOn the heels of their failure and the intense focus from the news media and internet to promote anything that will get them viewers, the sad fact is that the weight loss industry as a whole is losing ground. Consider these statistics:
In Australia alone, a country with a population of 22.6 million, only around 4 million people actually have a gym membership and of those, only about one tenth actually use it on a regular basis (in other words often enough for it to be effective!)
Though new health and fitness businesses open constantly, a staggering 80% of them fail within the first 12 months.
Most exercise programs are designed for and by those who are already fit, turning away overweight people who feel that the achievements are outside their abilities. What’s worse, studies consistently show that the negative image of exercise and overweight people portrayed on shows like The Biggest Loser are far more likely to demotivate people to get up and move.
And those in the industry actually propagate this attitude as several implicit association tests on these supposed “professionals” show a higher-than-normal sense of anti-fat prejudice among them. And their prejudice gets stronger the longer they’ve been in the field.
Despite a consistent push for more respect in the industry the ease with which people are able to attain so-called “personal trainer” certifications directly contradicts this and leads to a field full of people who don’t fully understand what they are doing and who are too afraid to admit it.
Fact: The Crisis of Confidence Has Been Left UnaddressedMost, if not all, obese people have tried (and failed) to lose weight in the past. Most new health and fitness programs know this and sell these people not an actual solution, but hope. They hope that this time the program will work. They also hope that this change will be quick and painless. The problem is that they aren’t. They either don’t work fast enough or are painful and people drop off the bandwagon with their confidence lower than ever.Fact: We Like Our Food Fast and Our Weight Loss FasterFast food culture has impacted the weight loss industry at an alarming rate. Our attention span is short and our need for instant gratification infectious. We want quick results and new options so the industry opts for obscure solutions rather than proven strategies all in an effort to rise to the top of the pile, get noticed, and make more money. You’ve already tried (and failed) in your previous attempts, unless this one is shiny and new, chances are, you won’t even start it in the first place.The TRUTHSo what’s the payoff here? How do you successfully lose weight and keep it off? Clearly, the industry isn’t helping you do it. In fact, the only person who can is you. You need to find a program that recognizes that fact and puts you in control of your own weight loss.