Are You Ignoring the Mobile Market? It’s Time to Start Paying Attention
The mobile market is huge and it’s only growing. Sales of mobile devices are skyrocketing and some experts predict the mobile web may become THE web of the future. Unfortunately, lots of businesses are ignoring this trend and paying the price. Are you one of them?
Let’s look at some stats. According to the firm Gartner Inc., mobile purchases will increase by 70% by the end of 2012. Late last year, Econsultancy.com reported that as many as 70% of small businesses still don’t have a mobile site. This means a staggering number of businesses haven’t caught on yet.
My Site’s Not the Mobile Market Type
In the past, everybody thought that only certain types of sites needed a mobile version. If you were offering location-based services or services people use when they’re on the go, you need a mobile marketing site. Otherwise, it’s a waste of time. But now mobile web surfing for all kinds of services is increasing and people are using their mobiles for everything they do online.
People have always used mobiles to find key information like where to get lunch or how much a purse is selling for online. Now they’re digesting web content like articles and videos, shopping for all kinds of goods, and interacting with friends on social media. There’s nothing they DON’T do on mobiles, which means every business should have a mobile site.
Building a Mobile Market Site Is a Pain!
While creating a mobile site requires some investment on your part, it’s not tough at all.
You could even argue that building a mobile site is easier than a PC site. The design should be minimal, with less text and smaller images. Navigation is simple, with everything being a page or two away from the front page. Mobile design is about minimalism and doing more with less.
Where Do You Get Started?
If you’re clueless and intimidated, here’s a great way to get started on your mobile journey – buy and use your own mobile device. Once you start surfing the web from a handheld screen, you’ll see how it’s different. You’ll understand quickly how your site needs to be designed.
You’ll also learn about how your customers use their devices. For example, when you’re on a PC, you’re likely to be multitasking. You’re sitting at your desk with the TV on, and you come and go. When you’re on your smartphone, you’re much more focused. Your attention is on getting it done. You’re looking for key information and once you find it, you’re on to something else.
The mobile revolution isn’t something to fear. It’s something to embrace. And if the Econsultancy.com stat is accurate, there’s a good chance your competitors haven’t gotten started on their mobile market site yet.That means it’s a great window of opportunity for you if you get started and beat them to the punch.
Get your site ready for the Mobile Market.
Although when it comes to wine investment it is usually either Bordeaux or Burgundy wines that attract the most investor attention, the upcoming Sothebys (NYSE:BID) April sale in Hong Kong will see clarets facing some Spanish competition with a fine wine selection from the legendary Vega Sicilia winery featured at the auction.
Stupendous Vega Sicilia Collection
On March 11, Sothebys announced that the highlights of its Hong Kong Spring Sale 2013 would include an impressive selection of 234 lots of wines direct from the legendary Spanish winery of Bodegas Vega Sicilia. In the auction houses press release, Serena Sutcliffe, International Head of Sothebys Wine, pointed out that it was a great privilege for Sothebys to bring to auction this stupendous collection of wines direct from Vega Sicilia, adding that the auction would present a unique opportunity for collectors to acquire decades of vintages.
As reported by the Decanter magazine, a vertical lot of 22 magnums of Vega Sicilia Unico, which comes from the personal collection of the winerys managing director Pablo Alvarez, is expected to bring HK$95,000-160,000 (8,240-13,878). In addition, a lot of Vega Sicilia Unico 1942 is estimated to sell for HK$80,000-120,000. The sale will also feature the winerys Reserva
Especial and Valbuena No 5 bottlings.
Sothebys Hong Kong Auctions
At Sothebys Hong Kong sales, the Vega Sicilia wines will compete for wine investment attention with some top clarets including Chateaux Petrus 1990, which is expected to go for HK$200,000- HK$280,000, and Chateaux Cheval Blanc 2000, priced between HK$120,000 and HK$200,000.
Wine with a Soul
As reported by Bloomberg, on February 25, Mr Alvarez showcased a rare tasting of Vega Sicilia wines to the media and buyers at the Mandarin Oriental hotel in New York. Mr Alvarez outlined the challenges associated with wine making, including sweltering-hot weather in the vineyards during the day, and near-freezing temperatures at night. Our entire philosophy is to make a wine of great elegance, he noted, as quoted by Bloomberg.
Vega Sicilia wines which have been produced in the Ribera del Duero region of northern Spain for almost 150 years are ranked by connoisseurs alongside Frances Premier Cru Bordeaux and are likely to receive significant wine investment attention at the upcoming Hong Kong auction.The Decanter magazine quoted Sothebys Ms Sutcliffe as describing Vega Sicilia as a wine with a soul which at the same time is a true reflection of its region, climate and the areas oenological traditions.